2011

Every Child Needs a Family

From the January 2011 APRA starts implementation of PR campaign of the project “Every Child Needs a Family” conducted by UNICEF. The goal of the project is orientation of public opinion towards the adaptation of basic ideas of the reform of social protection of children. The main objective of the project is to support the Government of Armenia in implementation of child protection reforms and, particularly, its de-institutionalization strategy, by raising public awareness about different aspects of the reform and by popularization and promotion of the messages that “A child has a right to have a family” and “A child should be brought up in a family”.
During the campaign a round table-discussions with participation of the representatives of UNICEF and State Agencies, experts of the field, famous political, cultural actors will be organized; TV commercials and documentaries will be created; concerts with participation of Children’s Chamber Orchestra of UNICEF will be organized; experts involved in the project will participate in on-line forums, TV interviews and talk-shows; in one of the most popular radios a series of reportages will be broadcast and etc.
The project will be implemented in close cooperation with mass media representatives.
Duration of the project is 1 year.

URL: http://www.infokids.am

The Idea of Economic Competitiveness in Armenia

From December 2010 to February 2011 APRA implemented project “The Idea of Economic Competitiveness” with support of USAID CAPS Project (Competitive Armenian Private Sector). The goal of the project was to provide an opportunity to CAPS stakeholders to promote the economic competitiveness idea in general and the Armenian Competitiveness report 2010 in particular. The project was aimed at strengthening public-private dialog and increasing publicity about competitiveness and policy reforms, focusing on higher education, and to contribute to a common understanding of challenges and policy improvement among the private sector, public sector and media.
In the framework of the project interviews with CAPS Cluster players, especially academia, about reforms in higher education and ACR 2010 findings have been conducted, public debates on the reforms have been presented, TV programs about economic competitiveness in Armenia have been shot and aired on the Armenian Public TV channel


About Us Mission History Main Documents Structure Executive Board Staff Membership How to become a member Our members Press Center News and Events Press about us Projects 2004 2005 2006 2007 2008 2009 2010 2011 PR Education Articles Library PR Academy About Academy Schedule Our Partners Links Contact Us PR Academy Professional Development	2011 Every Child Needs a Family From the January 2011 APRA starts implementation of PR campaign of the project “Every Child Needs a Family” conducted by UNICEF. The goal of the project is orientation of public opinion towards the adaptation of basic ideas of the reform of social protection of children. The main objective of the project is to support the Government of Armenia in implementation of child protection reforms and, particularly, its de-institutionalization strategy, by raising public awareness about different aspects of the reform and by popularization and promotion of the messages that “A child has a right to have a family” and “A child should be brought up in a family”. During the campaign a round table-discussions with participation of the representatives of UNICEF and State Agencies, experts of the field, famous political, cultural actors will be organized; TV commercials and documentaries will be created; concerts with participation of Children’s Chamber Orchestra of UNICEF will be organized; experts involved in the project will participate in on-line forums, TV interviews and talk-shows; in one of the most popular radios a series of reportages will be broadcast and etc. The project will be implemented in close cooperation with mass media representatives. Duration of the project is 1 year. URL: http://www.infokids.am The Idea of Economic Competitiveness in Armenia From December 2010 to February 2011 APRA implemented project “The Idea of Economic Competitiveness” with support of USAID CAPS Project (Competitive Armenian Private Sector). The goal of the project was to provide an opportunity to CAPS stakeholders to promote the economic competitiveness idea in general and the Armenian Competitiveness report 2010 in particular. The project was aimed at strengthening public-private dialog and increasing publicity about competitiveness and policy reforms, focusing on higher education, and to contribute to a common understanding of challenges and policy improvement among the private sector, public sector and media. In the framework of the project interviews with CAPS Cluster players, especially academia, about reforms in higher education and ACR 2010 findings have been conducted, public debates on the reforms have been presented, TV programs about economic competitiveness in Armenia have been shot and aired on the Armenian Public TV channel
	Copyright © 2004-2005 Armenian Public Relations Association Except where otherwise indicated, reproduction of the information on website is authorised, provided the source is indicated.