News and Events

"Every Child Needs a Family" PR Campaign

Date: 22.01.11

From the January 2011 APRA starts implementation of PR campaign of the project “Every Child Needs a Family” conducted by UNICEF. The goal of the project is orientation of public opinion towards the adaptation of basic ideas of the reform of social protection of children. The main objective of the project is to support the Government of Armenia in implementation of child protection reforms and, particularly, its de-institutionalization strategy, by raising public awareness about different aspects of the reform and by popularization and promotion of the messages that “A child has a right to have a family” and “A child should be brought up in a family”.
During the campaign a round table-discussions with participation of the representatives of UNICEF and State Agencies, experts of the field, famous political, cultural actors will be organized; TV commercials and documentaries will be created; concerts with participation of Children’s Chamber Orchestra of UNICEF will be organized; experts involved in the project will participate in on-line forums, TV interviews and talk-shows; in one of the most popular radios a series of reportages will be broadcast and etc.
The project will be implemented in close cooperation with mass media representatives.
Duration of the project is 1 year.

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