Articles

This section is periodically updated with new articles and PR industry news. Check back often. The materials placed on this page are the property of their honored authors and may be downloaded and used for educational purposes only. Armenian Public Relations Association doesn't necessarily share the viewpoints expressed in the articles below. We think that the materials below would contribute to the increased understanding of the Public Relations function and its role in the Democratic Society and be a valuable reference both for PR practitioners and for those who are interested in getting more information about Public Relations discipline.

Role of PR technologies in attracting investments, sponsorship and fundraising.

An article by Maria Rutkovskaya from WWW.I-U.RU ( library of scientific and educational literature of Russian Humanitarian University.

Social Enterprises: an Eastern European Experience

The William Davidson Institute at the University of Michigan Business School
This paper examines some of the lessons learned in Albania, Armenia and Ukraine during the process of creating new employment structures and opportunities for people with disabilities over the last five years.

Public Relations Role in Manufacturing Artificial Grass Roots Coalitions

An article published in "Public Relations Quarterly” 43(2) magazine.

Modelling of Political Propaganda processes

Article by Arman Saghatelyan, Vice President of Armenian Public Relations Association, published in 2005 by "Noravank" Fund.

State information policy issues

The articles by the Vice President of Armenian PUblic Relations Association Arman Saghatelyan about the problematic aspects of State Information Policy is available here.

Propaganda, PR, journalism

The article by John L. Paluszek analyzes the ways of using strategic communications by contemporary states in the times of rapidly developing technology. The article was published in " Journallism Research " magazine in Aug 2002.

Short digest - all about practical PR solutions

А short digest of practical advises for various situations almost any PR officer faces in his daily work.

Planning a public campaign

This short guide to Public Campaigns planning written by Yu. Jibladze will be useful for NGOs, working in advocacy and raising public awareness field.

Reputation tracking

This is the 2004 Third Quarter issue of Public Relations Strategies, a quarterly publication of Miyamoto Strategic Counsel. Reputation reached its heights as a buzz word in the late 1990s, and established itself as a relevant business and public relations strategy. This has not changed, especially in these times of crisis, when companies need as much sway with their stake holders as they can muster. Those with good reputations fare much better than those without.

Some Texas wisdom

Everybody gets a lot of jokes in the mail, which is not unusual. Once in a while, good stuff comes along, like the email with a list of “down-on-the-ranch” wisdom that apparently has been making the rounds for quite some time. As we read through them, it dawned on one that the wisdom they carried could be applied to public relations. The list is called Some Texas Wisdom