Articles

This section is periodically updated with new articles and PR industry news. Check back often. The materials placed on this page are the property of their honored authors and may be downloaded and used for educational purposes only. Armenian Public Relations Association doesn't necessarily share the viewpoints expressed in the articles below. We think that the materials below would contribute to the increased understanding of the Public Relations function and its role in the Democratic Society and be a valuable reference both for PR practitioners and for those who are interested in getting more information about Public Relations discipline.

Virtual activist training course by NETACTION(C)

The training course developed by Audrie Krause, Michael Stein, Judi Clark, Theresa Chen, Jasmine Li, Josh Dimon, Jennifer Kanouse, and Jill Herschmanshall assists NGO activists to expand their networks by identifying and communicating with like-minded people anywhere in the world.

The rules of working with the mass media resources

Very useful rules for PR specialists for establishing a good working relationships with the TV companies.

Guidelines for conducting public relations firm search

Guidelines of Council of Public Relations Firms for conducting a search for a public relations firm because of the time, commitment and cost involved for both clients and firms. The principles and practices identified here reflect the perspectives of a diverse group of advisors familiar with this subject, including corporate communication officers, search consultants and public relations agency executives.
These principles and practices now stand as the industry standard. The Council is committed to assuring member firms abide by and uphold this standard in their businesses.
Download

News marketing techniques: From event to idea. From idea to form.

News making scheme.

PR departments in the State Agencies

The history, ideology and specifics of Public Relations in state organizations. Download

The image of political leader

The first part of this paper analyzes the personality of the political leader, its structure, similarities to and differences from non-politicians. The second part exposes the secrets of image-making, the psychological methods of exerting influence upon the supporters. In the conclusion, advice and tips are offered to help get support from large groups.
Download in Russian

Company image creation

An article by Medvedeno D. V., Institute of State Governance and Social Research describes the reasons for assigning a crucial role upon image when singling out the prerequisites for the stability of the company in market competition. (in russian)

How should business entities apply PR methodology when working with the media

By unknown author

The first chapter of the research depicts in detail and consistently the strategic steps of tele-PR campaign. The second chapter is dedicated to the rules and principles that the PR agent should abide by, as well as exceptions to these rules in cases of "Black PR" and "TV Jeans", and analyzes the emergence of the new phenomenon-"Journalist + PR agent in one". The third chapter regards TV Mass Media as market agent playing with the same rules as PR organizations. In conclusion, the author enumerates the problems arising on the way to "right" relations between PR and Mass Media.
Download the full text in Russian

Information society

Report on "Information Society " by International Federation of Journalists.

Corporate PR

We suggest you to familiarize yourself with one chapter from the "Human Resources Management" book (editors T.Yu. Bazarov and B.L Yeremin). The chapter is devoted to discussion of scientific grounds and the essence of Public Relations as an integral part of any developed civil society as opposed to the various misinterpretations of the term "Public Relations" being instrument of either Soviet- like manipulation or so -called "Black PR ".

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About Us Mission History Main Documents Structure Executive Board Staff Membership How to become a member Our members Press Center News and Events Press about us Projects 2004 2005 2006 2007 2008 2009 2010 2011 PR Education Articles Library PR Academy About Academy Schedule Our Partners Links Contact Us PR Academy Professional Development	Articles This section is periodically updated with new articles and PR industry news. Check back often. The materials placed on this page are the property of their honored authors and may be downloaded and used for educational purposes only. Armenian Public Relations Association doesn't necessarily share the viewpoints expressed in the articles below. We think that the materials below would contribute to the increased understanding of the Public Relations function and its role in the Democratic Society and be a valuable reference both for PR practitioners and for those who are interested in getting more information about Public Relations discipline. Virtual activist training course by NETACTION(C) The training course developed by Audrie Krause, Michael Stein, Judi Clark, Theresa Chen, Jasmine Li, Josh Dimon, Jennifer Kanouse, and Jill Herschmanshall assists NGO activists to expand their networks by identifying and communicating with like-minded people anywhere in the world. The rules of working with the mass media resources Very useful rules for PR specialists for establishing a good working relationships with the TV companies. Guidelines for conducting public relations firm search Guidelines of Council of Public Relations Firms for conducting a search for a public relations firm because of the time, commitment and cost involved for both clients and firms. The principles and practices identified here reflect the perspectives of a diverse group of advisors familiar with this subject, including corporate communication officers, search consultants and public relations agency executives. These principles and practices now stand as the industry standard. The Council is committed to assuring member firms abide by and uphold this standard in their businesses. Download News marketing techniques: From event to idea. From idea to form. News making scheme. PR departments in the State Agencies The history, ideology and specifics of Public Relations in state organizations. Download The image of political leader The first part of this paper analyzes the personality of the political leader, its structure, similarities to and differences from non-politicians. The second part exposes the secrets of image-making, the psychological methods of exerting influence upon the supporters. In the conclusion, advice and tips are offered to help get support from large groups. Download in Russian Company image creation An article by Medvedeno D. V., Institute of State Governance and Social Research describes the reasons for assigning a crucial role upon image when singling out the prerequisites for the stability of the company in market competition. (in russian) How should business entities apply PR methodology when working with the media By unknown author The first chapter of the research depicts in detail and consistently the strategic steps of tele-PR campaign. The second chapter is dedicated to the rules and principles that the PR agent should abide by, as well as exceptions to these rules in cases of "Black PR" and "TV Jeans", and analyzes the emergence of the new phenomenon-"Journalist + PR agent in one". The third chapter regards TV Mass Media as market agent playing with the same rules as PR organizations. In conclusion, the author enumerates the problems arising on the way to "right" relations between PR and Mass Media. Download the full text in Russian Information society Report on "Information Society " by International Federation of Journalists. Corporate PR We suggest you to familiarize yourself with one chapter from the "Human Resources Management" book (editors T.Yu. Bazarov and B.L Yeremin). The chapter is devoted to discussion of scientific grounds and the essence of Public Relations as an integral part of any developed civil society as opposed to the various misinterpretations of the term "Public Relations" being instrument of either Soviet- like manipulation or so -called "Black PR ". Page 2 / 3
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